Problem solved. 

BEL+CH™ makes wearable devices which are ergonomically designed to provide infants with quick and easy gas relief. 

BEL+CH™ devices are built for comfort, and simplicity. 

They're safe, wearable, non-ingestible alternatives to dangerous, chemical-packed OTC remedies that are widely used by parents/caregivers. 

When baby’s abdomen is placed gently atop the high-density EVA foam mound, directly on the + sign, it adds just enough gentle compression so that all baby must do is breathe, and is relived of gas as they exhale. 

The + sign within the BEL+CH™ logo is meant for direct infant placement; To guide users through the device's intended use, and ensure that infants are properly relived of gas- and not harmed.